Some time back I noticed Lidl were selling a new own brand instant coffee “Monte Santos – 100% Arabica” in 200g jars. It was fairly cheap so I bought one. I’ve been buying it regularly ever since.

On Christmas Eve I nipped into Lidl and spotted that there was a different coffee, “Blue Eclipse – 100% Arabica”, in place of the “Monte Santos”. It was about the same price, quite possibly the same coffee in a different shaped jar and with a new name? Why bother changing?