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Lidl Blue Eclipse Coffee – Why the change?

Published on 26 December 2011 by in Random Stuff

Some time back I noticed Lidl were selling a new own brand instant coffee “Monte Santos – 100% Arabica” in 200g jars. It was fairly cheap so I bought one. I’ve been buying it regularly ever since.

On Christmas Eve I nipped into Lidl and spotted that there was a different coffee, “Blue Eclipse – 100% Arabica”, in place of the “Monte Santos”. It was about the same price, quite possibly the same coffee in a different shaped jar and with a new name? Why bother changing?


 
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1 Comment  comments 

One Response

  1. i used to buy the monte santos coffee cos my name is D’santos, one letter out what a hoot.
    as far as i am concered as long as Lidl continue to sell us far cheaper stuff, than Tesco’s or Morrison’s who cares about the lable.
    you could always fill an old Monte santos jar with the other coffee, who’s gonna know? hee,hee.

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